What is keratin?
Keratin is a protein and the major component in skin, hair and nails; in fact, the hair is mainly comprised of keratin-associated proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of a hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).
Keratin is depleted when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—much like potholes in a road. Replenishing lost keratin helps to correct porosity and smooth the hair’s surface. It restores strength and elasticity, giving the hair a more youthful, healthy appearance.
Straightening vs. Smoothing
Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape.
Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired.
Keratin Complex’s signature keratin works effectively on all hair types. Our unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.
How Smoothing Therapy Works
Though there are differences in formulations and protocols between the various Smoothing Therapy treatments, the basic smoothing process is the same.
Four Steps To Smoother Hair :
1 – The pre-treatment step removes surface buildup and prepares the cuticle, lifting its overlapping layers to allow the treatment to penetrate the hair
2 – During application, the keratin treatment penetrates into the hair’s cuticle. Hydrolyzed keratin strengthens keratin bonds from within, helps repair damage, and smoothes the hair shaft.
3 – Keratin and additional conditioning agents help nourish and strengthen the hair, while restoring smoothness and shine.
4 – The hair shape is further adjusted with the assistance of heat—first with a blow-dryer and finally with a flat iron. This final step helps seal in the treatment to create a humidity-resistant finish.
What is unique about Keratin Complex Smoothing Therapy?
The innovative technology in our Smoothing Therapy treatments binds keratin to the hair. This process helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color Therapy incorporates this signature keratin technology into the hair-coloring process, which helps to make the hair stronger and smoother as it undergoes a color transformation.